Over the past two years, residents of large Russian cities have significantly increased sales of food, including farm products on the Internet. Sales of this category of goods doubled, as evidenced by statistics experts from the Association of Internet-trading companies.
AKIT employees report that the residents of Moscow have become leaders in shopping for gastronomy on the global Web - metropolitan consumers account for 45% of the entire online market of the Russian Federation. The second place is occupied by residents of the Northern capital - buyers from St. Petersburg account for 10% of the market.
It is important to add that Russian consumers prefer in most cases to fill their electronic “basket” in online stores with dairy products and frozen vegetables and dough products, as well as chilled beef, pork and poultry. Fresh organic vegetables from Russian farms are also popular, as well as organic fruits and greens.The popularity of orders of lactose-free and vegetable (almond, buckwheat, oat) milk, low-calorie jams and gluten-free flour is gaining momentum. This information was shared by employees of the Association of Internet-trading companies.
As for ready-made food orders, the preference for such purchases is given by employees of office business centers, as well as consumers of megacities. Even despite the fact that the average cost of a finished meal ordered at home, it was almost equal to a check for a business lunch in a restaurant or fast-food cafe. Most often, Russians order home-made pizza, sushi and rolls, as well as burgers.